When marketing to prospective customers, and keeping existing customers coming in, there is no better tool than text message marketing. Think about it, when we leave our homes to go to work, or just go out for any particular reason we take with us a few essential items, and among those items you will find are our smart phones. Case in point, go to any restaurant, store or mall and you’ll see almost everyone
walking around with phones in their hands. Why not take advantage of the customers habit of reading text messages?
Did you know that Generally text messages are a mere 160 characters long, but a lot can be said in such a short space, this is a fact that no radio, TV or print ad could ever hope to accomplish. Now imagine combining this fact with your print ad, tv and radio ads.
The system that we have developed provides your prospects with the information that they want, when they want it, and information that is relevant to the time in which they have sent the message. Providing you with a greater return on your advertising dollar. Speaking of your advertising dollar, text message marketing is also very inexpensive and easy to combine with your existing advertising. Lets assume that you run a restaurant and have a happy hour. By using text message marketing on table toppers you can provide a service that we call ‘just in time marketing’. Meaning should a customer send your KEYWORD at 2:30pm, they will received the offer that you designate to be sent at 2:30 – it could be a special dinner offer. But if that same KEYWORD is sent at 8am they will receive only the lunch offer. This is Just in time marketing. Once the customer has sent the KEYWORD they have automatically joined the group, this allows you to periodically send them special offers, only for members.
With all the social media, your customers want to feel a sense of belonging to a group. You can periodically use polls, allowing your prospective and current customers the ability to ‘vote’ in your contest. Again, opting into the group allowing you to market to their phone.
This form of marketing has been shown to produce redemption rates up to 70%! Another interesting fact is that almost every American has a phone capable of sending and receiving text messages, and smart phone sales will out pace the sale of personal computers!