Just having a QR Code isn’t enough

Getting a QR Code is simple, there are many services that will provide one free.  The trick is to have an affective system in place that will allow you to fulfill your goal.

QR codes can be used to:

1. Send a user to a website
2. LIKE a page
3. Send a Text Message
4. Order a pizza
5. Receive a coupon
6. Track a service request
7. Check out at a register
8. the list goes on…

But for a QR Based marketing system to work a couple of things MUST fall into place.  First the user needs to know what a QR Code is and how to us it. Currently only the really technically savvy are familiar with the QR Code technology.  Second, the user needs a cell phone that has an internet connection and a smartphone with an application the is capable of scanning and interacting with the QR Code.

QR code used to check into starbucks on FourSquar

The business that is utilizing the QR Code must have a marketing strategy that is clearly defined.  What does he what the QR Code to do?  Does he want to increase sales by offering a coupon?  Is he using the QR Code to help produce top of mind marketing, or branding for his business?  Once he has defined his use of the QR Code, does he have an affective communication channel set up, last but not least he needs to be able to track the request and collect data.  This data will be used to answer an important question. “Is this marketing campaign meeting it’s goals?”

Sean Schroeder
Project Manager at QrBiz
757-839-3954
sean@qrbiz.net

Mobile Marketing in 2011

The American Marketing Association ( AMA ) defines marketing as “ The activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.”

The traditional methods of conveying, communicating or delivering an offer was, prior to the internet, newspapers, radio, television, or magazines. Since the 1990’s and the increased use of the internet, marketing strategies changed dramatically.

Mobile Marketing

In early 2010 the major cell phone companies added 3G networks as a result Smartphone purchases have steadily increased providing consumers with high-speed mobile internet. In addition, the majority of cell phone packages also include text message packages.

Due to the ever-increasing use of mobile internet every business will need to have a mobile marketing plan, beginning in 2011. This plan will provide need to provide a “process for creating, communicating, delivering and exchanging offers” to the society at large. Utilizing an affective marketing system that incorporates QR Codes, an automatic keyword text message & response system, HD Mobile Video and a social media element such as Facebook.

To begin an affective mobile marketing system you will need to define your goal,  provide an agressive strategy to achieve the stated goal, and most of all you will need a system to measure the results.   To learn more about building a mobile marketing plan for 2011 contact us for more information.

Sean Schroeder
Project manager at QRBIZ
757-839-3954
info@qrbiz.net

OMG! It shares with their BFF

Joe had learned about a new service that utilized text message marketing. It uses bar codes and social media web sites such as Facebook and Twitter to help increase sales.

Andy was willing to try ANTYTHING at the moment. After contacting Sean Schroeder at QRBiz, they put together a promotion consisting of a special keyword for his customers to TEXT. Within the system 2 specials were entered. One for lunch and one for dinner. These offers weren’t your ordinary pizza offers of “FREE BREAD STICKS” , these were special offers of GREAT VALUE. Andy knew the offer had to be fantastic to get the phones to ring, but he wanted something more than that. He wanted these potential customers to tell their friends.

With his keyword and promotion set up, he and his manager went to Facebook and Twitter telling everyone about a GREAT DEAL. All they needed to was text ‘PIZZA’ to a special phone number to receive the offer! But knowing their customer base was between 20 and 45 years of age, they took yet another step.

Shortly afterwards, Andy’s phone began to ring and his employees had product to prepare and deliver. At the end of the night, Andy and his manager Joe, realized that many people had “liked” their business page, telling all their friends about the pizzeria!

In the days to come they added a QR Code, a bar code that most smartphones can easily scan. Once this bar code was scanned the user is sent to a coupon page revealing the special offer. Andy and Joe placed these bar codes on various web sites, blogs, facebook. They also placed them on a specially designed flyer.

He instructed his drivers to come in a couple of hours early each day. Each driver armed with flyers, strategically distributed them throughout their service area. Andy instructed Joe, his manager, to continually “brag” about their special offer only available using the special KEYWORD.

Within a week they had over 1,000 people liking their business page. Their new friends had begun commenting on their exceptional product and friendly drivers. As a result their sales had increased.

How would you utilize such a system like the one Andy utilized?   Let us know call our office Monday – Friday between 9am and 5pm.  Or send us an email at info@qrbiz.net

QR Code marketing system Demo for Car Dealer Ship

Here is a QR Code sample that a car dealer may utilize in their advertising.  The QR Code can be stylized with color, effects and logos as seen here:

Branded QR Code

QR Code: FOR IMMEDIATE RELEASE

Press Release

FOR IMMEDIATE RELEASE

QR Codes – Skyrocket Your Marketing via The Smart Phone

Chesapeake, Virginia – October 28, 2010 – Standing alone in this industry, QR Codes or Quick Response Marketing, will soon be popping up everywhere.  On billboards, signs in the mall, placemats at your favorite restaurant – anywhere you can bring your cell phone.

Created by Sean Schroeder, Project Manager of QRBIZ, QR Codes are 2 dimensional images that can store a considerable amount of data.  These QR Codes are scanned by a smart phone, directing the phone to either open a browser link, text message, video or even online.  They provide hyperlinks, on paper to online resources.

Smart phones are also providing a “bridge” between the printed world and electronic world.  By scanning a special 2D barcode, a cell phone user can immediately gain access to the desired information.  As a business person who has a product or service to sell, how do you utilize QR Code in your marketing?  Or why should you?  “QR Codes, can be added to any of your advertising” says Mr. Schroeder, “from flyers, posters, business cards, t-shirts, it’s endless.”

Using QR Codes will help you target your desired audience.  Since all the big cell phone carriers have rolled out 3G networks, “chances are your customers have updated to a smart phone and have added internet and text services.”  Given that 3G networks and cell phones have advanced to smart phones, the consumer now has true mobile internet access.  Over 90% of all text messages that are received are read – other media are happy with a much lower percentage!

Call Sean to set up an interview about how QR Codes can supercharge your marketing.

Contact:

Sean Schroeder
Project Manager
QRBIZ
info@qrbiz.net
1809 Kempsville Crossing Lane
Virginia Beach, Va. 23464
757-839-3954

2011 is the year for mobile marketing

Consider the fact that in 2009, 32% of Americans used their cell phones for internet, email, or messaging consumer usage of these services are up to 40% in 2010 this trend has steadily increased since 2009.  It is anticipated that in 2010 and beyond mobile phone users will be more likely to:

+ Take pictures   76% in 2010 up from 66% 2009
+ Send or receive text messages 72% in 2010 up from 65% in 2009
+ Access the internet  38% in 2019  up from  25% in 2009

Since the major cell phone carriers have all introduced 3g networks, and cell phones have advanced to smart phones, the consumer now has true mobile internet access at their finger tips.  The cell phone is simply an advancement of the PC revolution – the next natural step in the evolution. 

Owners of smart phones are more likely to be accessing web based information throughout the day, sending and receiving emails, keeping up with their network using Facebook and Twitter.  The fact is that the phone will be used more for these tasks than for making or receiving calls.

Over 90% of all text messages that are received are read – other media are happy with a much lower percentage!  Consider the fact that almost every cell phone plan sold now includes a text message package and smart phones require a 3g or better internet connections. Your consumers are mobile, they want information quickly and your marketing needs to be able to keep up with your customers.

 QR codes and key word text messaging addresses these consumer trends.  In the near future QR Codes will be seen everywhere and they will deliver everything from online video, FourSquare Check ins, Facebook “LIKE” us links.  These systems will also provide the advertiser with marketing information and vital statistics to help guide future marketing endeavors.

Text Message marketing & the QR Code

It is a new world since the introduction of the 3G networks and the evolution of the Smartphone.   3G provided cell phone users with mobile access to high-speed internet connections and the Smartphone is providing those same users with the equivalent of mini computers that fit in the palm of their hands.  We are becoming a society that is tethered by technology, that wants information now, rather than later.  This is ever evident in our societies love of Facebook, twitter, and text messaging.

QrCodes ( short for Quick Response Codes) are 2 dimensional bar codes that most modern smartphones can easily “scan” or read, once the phone has scanned the QR Code it user can then interact with the information.

Scan this QR Code or text JEEP to 7578393954

QR Codes can provide the user with basic information such as a sales persons contact information, instruct their cell phone to initiate a text message, or point the user to a web page to preview video!

Our society has become so accustomed to text messaging that around 90% of all text messages are read, we are afraid that we’ll miss something! Compare this to the number of direct mailers are read.   Approximately 25% of all cell phone users have viewed video on their phone, and almost every phone sold today has a text message package associated to it!

QrBiz has developed a marketing platform that has combined TEXT Messaging with QR Codes, this online system is both economical and flexible.  The system easily integrates into your existing marketing programs and helps you develop what is commonly referred to as  “cross-channel marketing”.  For instance you can easily add your QR Code Tag to your direct mailing or add a KEYWORD code utilizing the text message feature of the prospects phone to request a video of your product or service.  While also providing  Facebook features to help promote your service to the prospects friends.

If you have would like to know how QR Codes and TEXT MESSAGE MARKETING can help grow your business call Sean Schroeder

Sean Schroeder
QR CODE Marketing Project manager
757-839-3954

Quick Response Marketing

Quick Response QRCode

QR Codes provide hyperlinks, on paper, to online resources
using smartphones

“This is Quick Response Marketing” 

 

Soon QR Codes will be popping up everywhere, on billboards, signs in the mall, placemats at your favorite restaurant and anywhere else you can bring a cell phone.

Smartphones are also providing a “bridge”between the
printed world and electronic world. By scanning a special
2D barcode a cell phone user can immediately gain access
to the desired information.

Qr Codes are 2 dimensional images that can store a considerable amount of data.  These QR codes are scanned by a smart phone directing the phone to either open a browser link, text message, video or even an online.

As a business person, who has a product or service to sell how do you begin to utilize QRCodes in your marketing and more importantly why would you?  Since the arrival of 3G networks, smartphones sales have skyrocketed making mobile internet as common as your house hold internet connection.   

Qrcodes can be added to any of your advertising from flyers, posters, business cards, t-shirts etc.  Your prospective customers can quickly scan a code and view an infomercial,  be sent directly to your web site for additional information, or even a special ‘limited time offer’.

Why use QRCodes?

Using QRCodes will help you target your desired audience, since all the big cell phone carriers have rolled out 3g networks chances are your customers have updated to a smart phone, added internet & sms service.

Smartphones are the Fastest growing segment
of the mobile phone market 
(234 Million subscribers in the U.S.)

 The key to effectivley utilizing QRCodes is a flexible, dynamic backend system that can support the qrcode request.  QRBIZ provides a robust system to help with all of your marketing.   

 If you are interested in learning more about QR Code marketing please contact:

Sean Schroeder
757-839-3954
info@qrbiz.net